Industries
Web design for accountants who want to look the part
People are about to hand you their finances. Your website should feel as calm and competent as you are. Troov builds websites for Melbourne accounting practices that show your credentials, speak to the clients you want, and make booking in easy. The SEO then brings those clients to you.
the problem
Why most accounting websites attract the wrong clients
"Tax, BAS, bookkeeping, advisory."
The same four services on every site. Nothing tells a café owner or a tradie that you understand their business specifically.
A site that looks older than the practice.
A dated site makes prospects wonder if your systems are just as dated, even when you run everything in the cloud.
Compliance info hidden or missing.
New Tax Practitioners Board rules mean clients need certain information from you. Most practices bury it in a PDF, or don't have it at all.
Section 45
Since 1 July 2025, smaller practices have had to tell clients and prospective clients about the TPB register, how to complain, and any conditions on their registration. The TPB accepts publishing this on the website you use to promote your services, alongside your engagement letters. Done well, it's a trust signal, not fine print.
what it needs
Accountant website design that earns trust before the first meeting
Your TPB details, handled
Registration shown, and a clear client information page that covers what section 45 asks for.
Services by client, not just by task
Pages for the businesses you work with best, like trades, hospitality or medical, not just "tax returns".
Easy booking
Clients book a first chat without an email chain. It connects to your calendar.
A client portal link, front and centre
Existing clients find what they need in one click, and prospects see you're set up properly.
Real people behind the practice
Team photos and real bios. People choose an accountant they feel they can talk to.
Content that answers tax-time questions
EOFY guides and deadline reminders that rank every year and bring new clients in at the busiest time.
Three things to decide before your practice website gets built
Which clients you want more of
Every practice has favourite clients. Build pages for those industries and let the site attract more of them.
How new clients get started
A call, a booking form or an online onboarding flow. Decide the first step before it gets designed.
What your compliance pages need to say
Section 45 information, your engagement terms, privacy. Settle the wording first so it's designed into the site, not stuck on at the end.
how it works
From first chat to clients who book themselves in
Research first, then the build, then the SEO that keeps you there.
01
Research
What your ideal clients search for, and which practices show up for it now.
02
Plan and design
Industry pages, booking and compliance pages mapped out, then designed.
03
Build and launch
Live with booking and enquiry tracking in place.
04
Rank and grow
Monthly SEO and seasonal content timed around tax time.
The build is a one-off $1,500 to $5,000, paid upfront. A small practice with core pages sits at the lower end. Industry pages, booking integration and multiple partners push it higher. SEO is optional, from $1,000 a month, month to month.
What an accountant website costs
A generic professional services template, or a site built for your practice
Most accounting sites are built from the same template as a law firm's. Here's what changes when it's built for a practice.
Generic template:
The same four services as every other practice.
TPB information missing or buried.
"Contact us" as the only next step.
A mortgage broker website from Troov:
Pages for the industries you serve best.
Section 45 information presented clearly.
Book-a-chat and portal links where clients look.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want more of the clients you actually like working with?
Tell me who your best clients are. I'll show you what businesses like theirs search for and what your site needs to win them. No pressure.
