Industries
Mechanic website design that gets you found and booked
Drivers pick a workshop on three things: reviews, how easy it is to book, and whether you work on their car. Troov builds websites for Melbourne mechanics that answer all three before anyone picks up the phone, then runs the SEO that keeps the bookings coming.
the problem
Where most workshop websites lose the booking
"Call to book" and nothing else.
Plenty of drivers want to book at 10pm, not 10am. No online booking means they book somewhere that has it.
Nothing about logbook servicing.
Loads of new car owners still think they have to go back to the dealer to keep their warranty. If your site doesn't say otherwise, they will.
No sign of what you actually work on.
European specialist? 4WD? Hybrids? A generic "all makes and models" line tells nobody you're the right workshop for their car.
1 July 2022
Since 1 July 2022, car makers have had to sell the same service and repair information to independent workshops that dealers get. The ACCC's position is that an independent mechanic can stamp the logbook without affecting the warranty, as long as the work follows the manufacturer's specs with quality parts. Most drivers don't know this. The workshop whose site explains it wins the service.
what it needs
A mechanic website built around the booking
Online booking that works
Pick a service, pick a time, done. It connects to your workshop software where possible.
Logbook servicing explained
A clear page on warranty-safe servicing, so new car owners stop defaulting to the dealer.
Makes and specialties up front
The brands and vehicle types you know best, each with its own page if it's worth ranking for.
Roadworthy certificates, done right
If you're a Licensed Vehicle Tester, give RWCs their own page. Sellers search for them constantly.
Your VACC and trade credentials
Memberships, qualifications and warranty on your work, where people are deciding.
A Google profile that fills the hoist
Hours, services and photos that match the site, plus reviews that keep coming.
Three things to decide before your workshop site gets built
Which jobs you want more of
Logbook services, brakes, diagnostics, RWCs. The jobs you'd like more of are the ones that should get their own pages.
Which cars you want in the bays
Specialising doesn't mean turning work away. It means the right customers find you first. Pick the makes to lead with.
How bookings actually land
Online booking, a phone call or a form. Decide what fits the workshop's day before the site is designed around it.
how it works
From first chat to a full booking sheet
Research first, then the build, then the SEO that keeps you there.
01
Research
What drivers in your area search for, from "logbook service" to "roadworthy near me", and who's ranking now.
02
Plan and design
Service and make pages mapped out, designed around the booking button.
03
Build and launch
Live with booking and call tracking, so you know what the site's bringing in.
04
Rank and grow
Monthly SEO and Google profile updates as your workshop grows.
The build is a one-off $1,500 to $5,000, paid upfront. A single workshop with core services sits at the lower end. Online booking integration, specialist make pages or multiple locations push it higher. SEO is optional, from $1,000 a month, month to month.
What a mechanic website costs
A generic trade template, or a site built for workshops
Most mechanic sites start from the same template as a painter's. Here's what changes when it's built for a workshop.
DIY site builder:
"Call us to book" as the only option.
"All makes and models" and no detail.
Logbook servicing mentioned once, if at all.
A mechanic website from Troov:
Online booking, day or night.
Pages for the makes and services you want more of.
Warranty-safe servicing explained in plain English.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want the bays full more often?
Tell me which jobs and which cars you want more of. I'll show you what local drivers search for and what your site needs to win it. No pressure.
