Industries
Electrician website design that wins the first call
When the power trips at 7pm, people call the first electrician who looks licensed, local and easy to reach. Troov builds websites for Melbourne electricians around that moment. Your REC number sits where it counts, the call button works one-handed, and the SEO puts you in front of the search before anyone else.
the problem
Most electrician websites make people work too hard to hire you
Credentials buried in the footer.
Victorian electrical contractors have to show their REC number on all promotional material, and your website counts. Plenty of sites hide it or leave it off, right when a homeowner is deciding whether you're legit. They can check you on the Energy Safe Victoria register in seconds, so make that easy.
One services list for everyone.
A property manager booking rental safety checks and a homeowner wanting downlights land on the same generic "Services" page. Neither sees their job in it, so both go back to Google and ring someone else.
No page for the work that's coming.
Batteries, heat pump hot water, EV chargers, and the switchboard upgrades that often come first. That's where electrical searches are heading, and most sparky sites mention it in one line, if at all.
1 March 2027
From 1 March 2027, a gas hot water system that dies in a Victorian home has to be replaced with an electric one. Rentals with failed hot water or heating have to switch too. Each of those jobs starts with someone searching for an electrician. The sites with a page ready for it are the ones that get the call.
what it needs
Web design for electricians, built around the call
Your REC number, up front
In the header, not the footer. It's required on your advertising in Victoria, and it's the fastest trust signal you've got. Link it straight to your ESV register listing.
A call button that follows the thumb
Sticky, one-tap and on every page on mobile. List after-hours availability only if you actually pick up.
Domestic and commercial, split
Homeowners get one path. Property managers, builders and facilities teams get another, each with its own services and proof of work.
A page for every job worth winning
Switchboard upgrades, safety switches, rental safety checks, EV chargers, batteries. Each page ranks for its own searches instead of hiding in a bullet list.
Quote forms that take photos
A photo of the switchboard tells you more than a paragraph does. You get fewer wasted site visits and sharper first quotes.
Your Google profile, matched to the site
Same name, number, suburbs and services on both, so Google trusts them and the map pack shows you. That's what local SEO handles.
Three things to settle before your electrician website gets built
Which services get their own page
Every service without a page is a search you can't rank for. Pick the jobs you want more of, check what people actually search, then build pages for those, not a catch-all services list.
Which suburbs you actually want work in
Travel time eats margin. Target the suburbs you want jobs in, on the site and in your Google profile, rather than claiming "all of Melbourne" and ranking nowhere in particular.
Which licences and accreditations you can show
Your REC number, public liability cover, and SAA accreditation if you do solar or batteries (installs under the federal battery rebate need an SAA-accredited installer). Gather them before the build so they're designed in, not stuck on later.
how it works
From first keyword to a phone that rings
Research first, then the build, then the SEO that keeps you there. No gap between launch and the work that gets you found.
01
Research
Which electrical searches in your suburbs are worth winning, and which sparkies rank for them right now.
02
Plan and design
Service pages, suburb targeting and the domestic/commercial split get mapped out first, then designed around the call button.
03
Build and launch
The site goes live with call and form tracking, so you know which jobs came from it.
04
Rank and grow
Monthly SEO, Google profile updates and new service pages as your work changes. Here's what ongoing website management actually includes.
The build is a one-off $1,500 to $5,000, paid upfront. A sole-trader site with a handful of service pages sits at the lower end. A multi-van business with commercial and domestic divisions and suburb pages sits higher. SEO is optional and runs from $1,000 a month, month to month, no lock-in.
What an electrician website costs
A generic trade template, or a site built for electrical work
Plenty of electrician websites start life as a one-size-fits-all trade template. Here's what changes when the site's built around electrical work specifically.
Generic trade template
REC number in the footer, if it's there at all.
One services list for homeowners and commercial clients alike.
"We service all of Melbourne," ranking nowhere in particular.
An electrician website from Troov
REC number next to the call button, linked to the ESV register.
Separate paths for domestic, commercial and rental work.
Service and suburb pages chosen from real search data.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want more of the jobs you actually like doing?
Tell me which electrical work you want more of, and where. I'll show you what people in those suburbs are searching for and what your site needs to win it. No pressure, no obligation.
