Industries
Web design for tradies who'd rather be on the tools
Most tradie work is won on a phone, in a ute, between jobs. Troov builds websites for Melbourne tradies that load fast, show your licence, and make calling you the easiest thing on the page. Then the SEO keeps you showing up in the suburbs you actually want work in.
the problem
Why most tradie websites don't pull their weight
Built for a desktop nobody uses.
Your customers are searching on their phone with a leak under the sink. If the number takes three taps to find, they've already rung the next bloke.
Home address on Google, work nowhere near it.
Plenty of tradies list their home address on Google, or just "Melbourne", and wonder why they don't show up in the suburbs they want jobs in.
Hipages doing the heavy lifting.
Paying per lead to compete on price with three other quotes isn't a marketing plan. A site that ranks brings the enquiry straight to you.
20
Google lets a service-area business list up to 20 service areas, and asks you to remove your address if customers don't come to you. Most tradie profiles get this wrong, and it's one of the cheapest fixes there is for showing up in the right suburbs.
what it needs
Tradie website design that works as hard as you do
Your licence and registration, up front
Customers can check you on the Building and Plumbing Commission register in seconds. Put the number where they'll see it and save them the trip.
One-tap call, on every page
Sticky on mobile, big enough for a thumb, and a quote form for anyone who'd rather not ring.
Real job photos, not stock
Before and afters from your own jobs beat any stock photo of a smiling bloke in a hard hat.
A page for each service
Hot water, blocked drains, repaints, retaining walls. Each one ranks for its own searches instead of hiding in a list.
Suburbs you actually want work in
Target the areas worth the drive, on the site and on your Google profile.
Reviews that do the talking
A system for asking every happy customer, so your Google rating keeps climbing.
Three things to sort before your tradie website gets built
Your trade, or all of them?
Run one trade? You'll probably want a site built just for it, like our pages for electricians, carpenters and mechanics. Run several? Each trade needs its own section so Google knows what you do.
Where you'll travel to
Time on the road is time not billed. Pick the suburbs worth the drive and build around those, not "all of Melbourne".
Who's answering the phone
If it's you, on a roof, the site needs a form that captures the job while you're busy. Decide how enquiries come in before the build, not after.
how it works
From first chat to a phone that rings
Built around how Melbourne homeowners actually find a tradie. You stay on the tools, I handle the rest.
01
Research
What locals search for in your trade and your suburbs, and who's winning those searches now.
02
Plan and design
Service pages and suburbs mapped out, then designed around the call button.
03
Build and launch
Live with call and form tracking, so you know which jobs came from the site.
04
Rank and grow
Monthly SEO, Google profile posts and new pages as your work changes.
The build is a one-off $1,500 to $5,000, paid upfront. A sole trader with a few services sits at the lower end. A multi-trade business with suburb pages sits higher. SEO is optional, from $1,000 a month, month to month, no lock-in.
What a tradie website costs
A DIY site builder, or a tradie site built to rank
Plenty of tradies start with a DIY builder on a Sunday night. Here's what changes when it's built to bring in work.
DIY site builder:
Home address on Google, service areas guessed.
One "Services" page covering everything.
Nobody looking after it once it's live.
A tradie website from Troov:
Google profile set up properly, service areas chosen on purpose.
A page for each service people search for.
Monthly SEO and updates, month to month.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want more of the jobs you actually like doing?
Tell me your trade and the suburbs you want jobs in. I'll show you what locals are searching for and what your site needs to win it. No pressure, no obligation.
