Industries
Carpenter website design that wins you more quotes
Your best work is sitting in your camera roll. Troov builds websites for Melbourne carpenters that put it front and centre: decks, pergolas, renos and fit-outs, sorted so people find the job they want. Then the SEO puts it in front of the people searching for it.
the problem
Why most carpentry websites undersell the work
Photos in one big jumble.
Twenty decks, a staircase and a kitchen, all on one page. Someone after a pergola has to dig to find one.
No sign you're registered.
Bigger jobs mean bigger contracts and more checks. If your registration and insurance aren't on the site, a careful homeowner keeps looking.
Quotes that start from nothing.
"Tell us about your project" with no photos or measurements means an extra site visit before you can even price it.
$16,000
In Victoria, domestic building work over $10,000 needs a major domestic building contract, and domestic building insurance is required over $16,000 (Building and Plumbing Commission). Homeowners planning bigger jobs are increasingly checking registration before they call. Your site should answer that question before they have to ask it.
what it needs
A carpenter website that lets the work sell itself
Galleries by job type
Decks, pergolas, stairs, renos and fit-outs, each with its own gallery and its own page.
Registration and insurance, up front
Your BPC registration number and cover, linked to the public register.
Quote forms that take photos
Space, rough measurements, inspiration shots. You price faster with fewer wasted visits.
A page for each job worth winning
"Deck builder" and "pergola builder" are separate searches. Separate pages rank for both.
Materials and finishes you're known for
Hardwood, composite, custom joinery. The detail that shows you know your craft.
A Google profile full of real jobs
Regular project photos and reviews that keep you in the map pack.
Three things to sort before your carpentry site gets built
Which jobs you want more of
If you'd rather build decks than hang doors, lead with decks. The site should attract the work you want, not just any work.
Your best 20 photos
Gather them before the build: good light, finished jobs, a few before and afters. They're the whole site.
Domestic, commercial or both
Homeowners and builders want different things. Decide who you're talking to so each gets its own path.
how it works
From camera roll to a site that wins quotes
Research first, then the build, then the SEO that keeps you there.
01
Research
What locals search for, from "deck builder" to "custom joinery", and who's winning it.
02
Plan and design
Job-type pages and galleries mapped out, then designed around your photos.
03
Build and launch
Live with quote and call tracking set up.
04
Rank and grow
Monthly SEO, new projects added and Google profile updates.
The build is a one-off $1,500 to $5,000, paid upfront. A sole trader with a few job types sits at the lower end. Large galleries, lots of service pages or commercial divisions push it higher. SEO is optional, from $1,000 a month.
What a carpenter website costs
An Instagram page, or a website that ranks
Plenty of carpenters get by on Instagram. Here's what a proper site adds.
Instagram only:
Great photos, but no way to be found on Google.
Enquiries lost in DMs.
No registration or insurance on show.
A carpenter website from Troov:
Ranks for the jobs people search for.
Quote forms that capture photos and details.
Credentials shown where homeowners decide.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want the next enquiry to come from someone who's already sold?
Tell me which jobs you want more of. I'll show you what locals search for and what your site needs to win it. No pressure.
