Industries
Dentist website design built to book more patients
Patients compare practices online long before they ring. Troov builds websites for Melbourne dental practices that make booking easy, explain treatments clearly, and keep within AHPRA's advertising rules. Then the SEO puts your practice in front of the next patient searching nearby.
the problem
Why most dental websites lose the new patient
Booking hidden behind a phone call.
New patients often search after hours. If they can't book on the spot, they'll book at the practice down the road that lets them.
Reviews shown in ways AHPRA doesn't allow.
Displaying patient testimonials, including Google reviews embedded on your own site, runs against AHPRA's advertising guidelines. Plenty of practice sites still do it.
Treatments listed, not explained.
"Implants, Invisalign, crowns" in a list doesn't answer what a nervous patient is actually wondering: what it involves, what it costs, and whether their health fund helps.
$1,132
Eligible kids can get up to $1,132 in basic dental care over two years under the Child Dental Benefits Schedule (the cap for courses started in 2025, indexed each year). Plenty of families search for practices that accept it. A clear CDBS page is an easy win most practice sites don't have.
what it needs
Website design for dentists that fills the appointment book
Online booking, day or night
Linked to your practice software where possible, so new patients book without waiting for reception.
A page for each treatment
What it involves, how long it takes and typical costs, in plain English. Each page ranks for its own searches.
Health funds and payment options
HICAPS, preferred providers, CDBS and payment plans. The questions every new patient asks.
AHPRA-aware copy and images
No testimonials, no outcome guarantees, and before/after photos only with proper consent and disclaimers.
our team, properly introduced
Qualifications and real photos. Nervous patients want to know who they'll see.
A Google profile patients trust
Accurate hours, services and photos, and the reviews that live there, not on your site.
Three things to settle before your practice website gets built
Which treatments drive the practice
General check-ups keep the lights on. Implants and aligners might be where the growth is. Decide what to lead with.
How you'll show proof without testimonials
Team credentials, technology, treatment explanations and compliant before/afters. Plan them in, because reviews can't do the work on your own site.
Who handles new patient bookings
Online, phone or both. The booking flow shapes the whole design, so decide it first.
how it works
From first chat to a fuller appointment book
Research first, then the build, then the SEO that keeps you there.
01
Research
What local patients search for, by treatment and suburb, and which practices rank now.
02
Plan and design
Treatment pages, booking and compliance mapped out, then designed.
03
Build and launch
Live with booking and call tracking in place.
04
Rank and grow
Monthly SEO, new projects added and Google profile updates.
The build is a one-off $1,500 to $5,000, paid upfront. A single practice with core treatment pages sits at the lower end. Booking integration, many treatment pages or multiple locations push it higher. SEO is optional, from $1,000 a month.
What a dentist website costs
A generic health template, or a site built for dental
Many practice sites share a template with physios and GPs. Here's what changes when it's built for dentistry.
Generic health template:
Treatments listed, never explained.
Reviews embedded in ways AHPRA doesn't allow.
"Call to book" as the only option.
A dentist website from Troov:
A page for each treatment, in plain English.
Copy and images written with AHPRA's rules in mind.
Online booking for new patients.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want more new patients booking themselves in?
Tell me which treatments you want to grow. I'll show you what local patients search for and what your site needs to win them. No pressure.
