Services
Custom web design & development for established Melbourne businesses
Every website we build is designed to perform, rank, and grow alongside your business. No templates. No shortcuts. No disappearing after launch.
the problem
Most small business websites stop working after launch
They looked great on launch day. Then nothing happened. No updates. No fresh content. No one tracking whether visitors were actually becoming customers. The agency moved on to the next project. The website sat still. And slowly, quietly, it stopped working.
This is the reality for most small business websites in Melbourne and across Australia. A site gets built, goes live, and is treated as a finished product. But websites aren't products. They're tools. And like any tool, they need maintenance, attention, and ongoing optimisation to keep performing.
Here's what actually happens when a website is left alone:
Google starts ranking newer, more active sites above yours. Your competitors update their pages, publish blogs, and climb past you in search results. Your contact form breaks and no one notices for months. Your services change but your website still lists the old ones. Customer behaviour shifts, mobile usage grows, design trends evolve, and your site falls further behind every quarter.
The result? Fewer enquiries. Lower trust. A website that's actively working against the business it was built to grow. Most business owners only realise something's wrong when leads dry up completely. By then, the site needs a full rebuild rather than a tune-up. It's a frustrating, expensive cycle, and it's avoidable.
Whats included
Everything that makes a website actually work.
Custom Design
No templates or drag-and-drop builders. Every layout is designed for your business.
Mobile-First Build
Over 60% of your visitors are on mobile. Designed for them first, scaled up after.
SEO Foundations
Page titles, meta descriptions, site speed, and structure built in from day one.
Content That Converts
Copy written to speak to your customers and guide them toward getting in touch.
Google Profile Setup
Your website and Google profile work together. We make sure both are aligned.
Launch Support
Domain, hosting, SSL, email, and full device testing before going live.
how it works
From first conversation to a website that keeps delivering.
Every project follows the same proven process. No guesswork, no dragging timelines, no disappearing after launch.
01
Discovery & Strategy
We start by understanding your business, your customers, and what your online presence actually needs to do. No generic questionnaires. Just a focused conversation that shapes everything that follows.
02
Design & Build
Your website is designed from scratch around your goals, built for performance, and refined until it's right. You'll see progress throughout, not just a big reveal at the end.
03
Launch & Optimise
We handle the full launch including hosting, domain setup, SEO foundations, and Google Business Profile. Everything is tested, live, and working before we hand over the keys.
04
Ongoing Management
This is where we stay. Monthly updates, content, and improvements.
how it works
From first conversation to a website that keeps delivering.
Every project follows the same proven process. No guesswork, no dragging timelines, no disappearing after launch.
01
Discovery & Strategy
We start by understanding your business, your customers, and what your online presence actually needs to do. No generic questionnaires. Just a focused conversation that shapes everything that follows.
02
Design & Build
Your website is designed from scratch around your goals, built for performance, and refined until it's right. You'll see progress throughout, not just a big reveal at the end.
03
Launch & Optimise
We handle the full launch including hosting, domain setup, SEO foundations, and Google Business Profile. Everything is tested, live, and working before we hand over the keys.
04
Ongoing Management
This is where we stay. Monthly updates, content, and improvements.

AirHome HVAC
Concept design for a residential HVAC business. Built around fast quote requests, service area visibility, and trust signals that convert first-time visitors into booked jobs.

LN&C Legal
Concept design for a boutique law firm. Clean, editorial layout focused on credibility, clear practice area navigation, and a professional tone that reflects the firm's values.

Premier Realty 1997
Concept design for a luxury real estate agency. Bold typography, high-end imagery, and a layout built to showcase property listings and drive vendor enquiries.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.

Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.

Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.

Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.

Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Get in touch
Ready to stop worrying about your website?
Book a free strategy call and we'll walk through what your online presence needs, what's holding it back, and how Troov can take it off your plate.
pricing
How much does a website cost in Melbourne?
The honest answer is: it depends. And anyone who quotes you a fixed price without understanding your business is either guessing or selling you a template. Website costs vary based on three things: the size of the site, the complexity of the build, and what happens after launch. A simple five-page brochure site is a very different project to a service-based site with booking integrations, lead capture forms, and ongoing SEO. Both are valid. Both serve different businesses. And both should be priced accordingly.
For context, most small business websites in Australia fall into one of three ranges:
A basic template-based site built quickly might cost a few thousand dollars upfront, but usually comes with limited customisation, generic copy, and no ongoing support. A custom-designed site built around your business, your customers, and your goals typically sits in the mid range, somewhere between five and fifteen thousand depending on scope. A premium build with deep integrations, custom functionality, and a full content strategy can go significantly higher.
But here's what most agencies don't tell you: the upfront build is only part of the picture. A website that sits untouched after launch loses value every month. The businesses that actually get results from their websites treat them as ongoing investments, not one-off purchases. That's why we offer a build-plus-retainer model where the website is the starting point, not the finish line.
Every project we take on is quoted individually based on your business, your goals, and the scope of work. No hidden fees, no surprise invoices, no pressure. Book a strategy call and we'll walk you through realistic pricing for your specific situation, including what's worth investing in and what isn't.
“Troov did a fantastic job creating the website for my business. Rowan really listened to what I needed and delivered a clean, professional, and user-friendly site. I've already received great feedback from clients and have seen an increase in inquiries.”
Hayley Thompson
Hayson Accounting
BC, Canada
“Great working with Rowan. Delivered a great website and is super helpful with responding to questions and queries.”
Daniel Hillier
EZPZ Property Management
Melbourne, Australia
60+ AUSTRALIAN
BUSINESSES TRUST TROOV
INSIGHTS
Practical advice for growing your business online.
What types of businesses do you work with?
We work with established service businesses across Melbourne. Accountants, law firms, medical practices, trades, and similar. If your business has been running for a few years and your website hasn't kept up, we're a good fit.
What's included in ongoing website management?
Content updates, security, hosting, backups, performance monitoring, and regular design improvements. We also handle your Google Business Profile and can manage SEO and content. The specifics are tailored to what your business needs.
How much does a website cost?
Every project is scoped based on what your business actually needs, so we don't publish fixed pricing. Book a strategy call and we'll give you an honest quote with no obligation.
How long does a website take to build?
Most projects launch within 4 to 6 weeks from kickoff. Larger or more complex builds may take longer, but we set clear timelines from the start so there are no surprises.
Do I need to sign a long-term contract?
Website builds are a one-off project fee. Ongoing management runs month to month. We keep clients because the work is good, not because of a lock-in contract.
What if I already have a website?
We can work with what you've got. Whether it needs a full rebuild, a design refresh, or just proper ongoing management, we'll assess it during the strategy call and recommend the right path forward.





