Industries
Mortgage broker website design that wins client trust
Nobody hands over their payslips to a website that looks like it was built in a weekend. Troov builds websites for Melbourne mortgage brokers that look established, show your licensing properly, and speak to the borrowers you actually want. Then the SEO brings those borrowers to you, not to a comparison site.
the problem
Why most broker websites all sound the same
"Access to 30+ lenders."
Every broker says it. It tells a borrower nothing about why they should call you and not the next one.
Claims that won't survive a compliance check.
"Lowest rates" and "fastest approvals" are hard to back up, and ASIC's advertising guidance says you should be able to. It's risky copy, and it doesn't convert anyway.
Everyone's the target market.
First home buyers, investors, refinancers and self-employed borrowers have completely different questions. One generic homepage answers none of them well.
81.0%
Brokers wrote a record 81.0% of new home loans in Australia in the March 2026 quarter, up from 55.3% in 2018 (MFAA). Borrowers have already decided to use a broker. The question your website has to answer is why you, and most broker sites don't.
what it needs
A mortgage broker website built on trust, not rate claims
Licensing shown properly
Your credit representative number and the ACL you're authorised under, worded the way it should be and easy to find.
A page for each borrower type
First home buyers, refinancers, investors, self-employed. Each one speaks to their situation and ranks for their searches.
Your face, not a stock handshake
People choose a broker they feel they can trust. Real photos and a real story do more than any rate banner.
Calculators that earn the enquiry
Borrowing power and repayment calculators keep people on your site, and lead naturally to "let's talk".
Claims you can stand behind
Copy that sells your service without promising rates or approval times you can't guarantee.
Secure, simple enquiry forms
Collect what you need to start the conversation and nothing that shouldn't sit in an email inbox.
Three things to settle before your broker website gets built
Who you actually want to help
First home buyers? Investors? Tradies with lumpy income? Specialising in your content brings better-fit enquiries, even if you'll still write every kind of loan.
What your aggregator requires
Most aggregators have their own disclosure and branding rules. Get them before the build so compliance is designed in, not bolted on.
What proof you can show
Years broking, loans settled, local knowledge. Only use what you can substantiate, and make it specific.
how it works
From first chat to enquiries that come to you
Research first, then the build, then the SEO that keeps you there.
01
Research
What your ideal borrowers search for and which brokers show up for it now.
02
Plan and design
Borrower pages, calculators and licensing placement mapped out, then designed.
03
Build and launch
Live with enquiry tracking, so you know which pages bring clients.
04
Rank and grow
Monthly SEO and fresh content that stays accurate as rates and rules change.
The build is a one-off $1,500 to $5,000, paid upfront. A solo broker with core borrower pages sits at the lower end. Calculators, CRM integration and multiple brokers push it higher. SEO is optional, from $1,000 a month, month to month.
What a mortgage broker website costs
An aggregator template, or a site that sounds like you
Aggregator templates are compliant and quick, but every broker on them looks the same. Here's what changes with your own site.
Aggregator template:
Same layout and copy as hundreds of other brokers.
Generic "we compare lenders" messaging.
Limited control over pages and SEO.
A mortgage broker website from Troov:
Built around your niche, your story and your area.
A page for each borrower type you want more of.
Full control, built to rank from day one.
Who we work with
Supporting established service businesses across Melbourne.
Accounting & Financial Services
Your clients trust you with their finances. Your website should reflect that same level of professionalism. We build and manage online presences for accounting firms, bookkeepers, and financial planners who want to attract quality clients without lifting a finger on the digital side.
Landscaping & Trades
You're busy on site. The last thing you need is another thing to manage. We handle your website, social content, and Google profile so your online presence keeps working while you're out on the tools.
Legal & Professional Services
First impressions matter in law. We design websites that communicate credibility and trust from the first scroll, then keep them updated with fresh content and strong local visibility.
Medical & Allied Health
Patients are searching for you online before they ever pick up the phone. We make sure what they find is professional, up to date, and easy to navigate across every device.
Every client gets a website designed around their business, not a template with their logo dropped in. And every client gets ongoing management as standard, because a website that isn't maintained is a website that falls behind.
Only need part of it?
A new website is the starting point. If you want someone looking after it and growing it month to month, that's a separate service.
Get in touch
Want borrowers to find you before they find a comparison site?
Tell me who you most like helping. I'll show you what those borrowers search for and what your site needs to win them. No pressure.
